Social Media Strategy Goal Planning Tree *Mapping a #SocialMedia Strategic Plan Start social media planning like any other strategic plan. My favorite method is using a "Who > Why > What > How" model to build a cascading tree for "Scope > Mission > Goals > Tactics".
Nonprofits must craft smart, engaging emails that their supporters open, read, and act on. In this post, we’ll walk through the mechanics and anatomy of a successful fundraising email — from the attention grabbing subject line to the call to action that inspires a next step. Make your emails count by incorporating these email marketing best practices.
The Anatomy of a Successful Fundraising Email | Constant Contact Blogs