For people arriving in the ecommerce industry after working in bricks-and-mortar retail, online conversion rates must come as quite a shock. If your online shop is doing relatively well, somewhere around 2% of visitors to your site will convert – the rest navigate away without spending a penny. Retargeting exists to bring some of these bouncing leads back into the fold; it wins over a share of the lost 98% by delivering display ads to them via third party sites and apps.
In out latest episode of the digital marketing podcast we were lucky to be joined by Kelvin Newman who runs the hugely popular BrightonSEO conference. We took the opportunity to do an SEO Q&A and discussed how he runs such a huge and successful event. Enjoy and we welcome suggestions for future content as ever.
Daniel exposes an interesting Twitter myth around URL shorteners, and Ciaran discovers that Twitter haven’t been censoring and editing his posts on the platform, while also getting nostalgic about “you are the hero” books from his childhood. Get our top tips on making the most of your tweets with creative use of URL elements in your tweets.