Have been wanting to remove drywall to recess coat hooks between the studs ever since we built the house! Finally, here's a pic where it was actually done (from http://www.roomreveal.com/snaps/1550-Duetto-slab-with-a-leather-finish)
This would not only be awesome in a laundry room, but you could put hooks on it to hang pans OR you could hang hangers directly on it if you don't have a closet or put in a garage for winter coat storage, just cover them with garbage bags before. You could put a board on top and use for other storage, need the ladder? empty it and use it!