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Gender: Toys

This board examines the intersection of gender and children's play with a particular emphasis on toys and children's books.
30 Pins
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5y
Did I just take a bunch of NASA tank tops from the boys section & put them in the girls section? Yes. Yes I did. ~ @Mammals_Suck
"Maybe it is pretty--but how can I carry my frog and my worms in a dress with no pockets?" 1959. Source: United Feature Syndicate, Inc.
Reengineering Gender in the New GoldieBlox Ad?
Dear Lego company: My name is Charlotte. I am 7 years old and I love legos but I don’t like that there are more Lego boy people and barely any Lego girls. Today I went to a store and saw legos in two sections the girls pink and the boys blue. All the girls did was sit at home, go to the beach, and shop, and they had no jobs but the boys went on adventures, worked, saved people... [click on this image to revisit our review of a recent toy commercial that claims to "disrupt the pink aisle"]
[follow this link to find another short video and analysis of how gender is an important feature to consider when making sense of toys: http://www.thesociologicalcinema.com/1/post/2013/11/reengineering-gender-the-new-goldieblox-ad.html] via Sociological Images: Seeing Is Believing
Feminist Frequency received a LEGO "Research Institute" featuring a cast of women scientists!
Spotted in Target: "Building Sets" and "Girls' Building Sets," June 2015 Follow this link to find a short toy ad that disrupts traditional ideas of femininity: http://www.thesociologicalcinema.com/videos/reengineering-gender-the-new-goldieblox-ad Photo credit: Abi Bechtel (@abianne)
The practice of separating books by gender is part of this subtle communication to our girls...that their stories don't matter as much as boys' stories do...and that boys should have no interest in learning about girls. ~ Melissa de la Cruz
Tiffany from the Twin Cities gives a little girl in her neighborhood a high five. — at Twin Cities, MN. Follow this link to find a short toy ad that disrupts traditional ideas of femininity: http://www.thesociologicalcinema.com/videos/reengineering-gender-the-new-goldieblox-ad
"He comes promptly when he is called to breakfast." Updates to Richard Scarry’s Best Word Book Ever, between 1963 vs 1991.
"Rite-Hite" Toys for Little Homemakers - Wolverine's Rite-Hite Steel Kitchen
"Rite-Hite" Toys for Little Homemakers - Wolverine's Rite-Hite Steel Kitchen, 1959. Consciously or not, toy makers have long had a heavy hand in reaffirming gendered norms, scripts, and ideologies.
"Just Like Home" Follow this link to find a short video that examines gendered marketing and the role it plays in reproducing inequality: http://www.thesociologicalcinema.com/videos/gendered-marketing-segmentation-and-inequality