Repetition and Variation
The most direct way of coordinating visual elements is to repeat them. For example: repetition of a shape, a line, a color, a texture, etc. By varying what you…
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Same figure used twice (repetition), but engaged in two different contexts (variation). Balanced weight, approximate symmetry and contrast (both visual and narrative) begin to define this illustration by Mick Haggerty. Fracturing within the image creates both a duality and a humorous sense of (remember folks, this is earthquake country) irony.
The dominant visual theme on display here is that of convergent polygons. The off white planks are key. Notice how the individual shapes repeat and vary into the other shapes. On the topic of repetition of variation: the color white appears in three variations: pure white, off-white, and tinted pink. Since repetition and variation typically combine to produce rhythms, there's two systems of rhythm taking place here: (1) the pattern of shape and (2) the pacing of color. (A progressive sequence.)
The color red surrounds the magazine's name. The same color occurs in the form of dots (an instance of repetition plus variation: same color, different shape). The barbed wire's shadow (another instance of repetition plus variation) adds a sense of presence and drama. Paul Rand, designer. American Graphic Design | Flickr - Photo Sharing!
The large red circle is repeated and varied in the small cluster of white circles off to the left. The bar code is repeated and variety in the single vertical bar off to the right. The fence is a repeated pattern without variation. The knife and the body express a verticality and share the same color. The drawn arrow's angular bend is repeated and varied in the angularity of the body's shoe and arm. Cristiana Couceiro