Marketing for Small Businesses

Advertising, sales promotion, publicity, focus on small business and nonprofits. Direct mail, eblasts, co-op advertising, press releases, sell sheets, coupons, in-store and outdoor signage at all price points. Specifications, production requirements, typical prices, detailed glossary.
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Now the postal service allows you to promote your business or product with an image in the indicia you use for bulk mail! Details in "Advertising with Small Budgets for Big Results" by Linda Carlson or at usps.com.

Now the postal service allows you to promote your business or product with an image in the indicia you use for bulk mail! Details in "Advertising with Small Budgets for Big Results" by Linda Carlson or at usps.com.

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Standard-size postcards are the most economical postal mail option. These were created on an ordinary office printer/copier. How-to's for similar DIY marketing projects in "Advertising with Small Budgets for Big Results."

Standard-size postcards are the most economical postal mail option. These were created on an ordinary office printer/copier. How-to's for similar DIY marketing projects in "Advertising with Small Budgets for Big Results."

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Here's an example of a reader response ("bingo") card, a traditional method of allowing readers to respond to an ad by requesting more info. This example from Linda Carlson's "Advertising with Small Budgets for Big Results."

Here's an example of a reader response ("bingo") card, a traditional method of allowing readers to respond to an ad by requesting more info. This example from Linda Carlson's "Advertising with Small Budgets for Big Results."

Easy, inexpensive and easily changed: cardboard countertop easels in storefront businesses. Example from "Advertising with Small Budgets for Big Results" by Linda Carlson.

Easy, inexpensive and easily changed: cardboard countertop easels in storefront businesses. Example from "Advertising with Small Budgets for Big Results" by Linda Carlson.

Embellished billboards aren't an option for tight budgets, but oh, can they be effective! This example of a Seattle embellishment is from Linda Carlson's "Advertising with Small Budgets for Big Results."

Embellished billboards aren't an option for tight budgets, but oh, can they be effective! This example of a Seattle embellishment is from Linda Carlson's "Advertising with Small Budgets for Big Results."

Postering IS an inexpensive way of creating buzz about your product or event. For how-to's on creating inexpensive posters and what a postering service can do for you, see Linda Carlson's "Advertising with Small Budgets for Big Results."

Postering IS an inexpensive way of creating buzz about your product or event. For how-to's on creating inexpensive posters and what a postering service can do for you, see Linda Carlson's "Advertising with Small Budgets for Big Results."

Among inexpensive signage options for storefront businesses and for events are A-frame signs with "blackboard" finish for quick and easy changes of messages. More about these signs in Linda Carlson's "Advertising with Small Budgets for Big Results."

Among inexpensive signage options for storefront businesses and for events are A-frame signs with "blackboard" finish for quick and easy changes of messages. More about these signs in Linda Carlson's "Advertising with Small Budgets for Big Results."

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Responsible for printing? The 23-page glossary in "Advertising with Small Budgets for Big Results" describes what can go wrong on a press. This shows out-of-register, with black ink that doesn't line up with white space.

Responsible for printing? The 23-page glossary in "Advertising with Small Budgets for Big Results" describes what can go wrong on a press. This shows out-of-register, with black ink that doesn't line up with white space.

Giveaways are a marketing strategy for getting attention for something or some information. In this case, the Seattle Police Department's snack giveaway with details on legalized recreational marijuana use in Washington state.

Giveaways are a marketing strategy for getting attention for something or some information. In this case, the Seattle Police Department's snack giveaway with details on legalized recreational marijuana use in Washington state.

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