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from Creative Review

London 2012: the look of the Games

Even non-sporting venues have received the full 'One Look' treatment. Here's the interior of the press centre.

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London 2012: the look of the Games

creativereview.co.uk

from Creative Review

London 2012: the look of the Games

Even non-sporting venues have received the full 'One Look' treatment. Here's the interior of the press centre.

3

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from Creative Review

London 2012: the look of the Games

2

Creative Review - London 2012: the look of the Games

creativereview.co.uk

from Creative Review

London 2012: the look of the Games

Even non-sporting venues have received the full 'One Look' treatment. Here's the interior of the press centre.

2

London 2012: the look of the Games

creativereview.co.uk

from Creative Review

London 2012: the look of the Games

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Creative Review - London 2012: the look of the Games

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Interior of the temporary Water Polo Arena

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from Creative Review

London 2012: the look of the Games

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Creative Review - London 2012: the look of the Games

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from Creative Review

London 2012: the look of the Games

Wayfaring beacons take their cues from the shard-like visual language derived from the logo.

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