London by Antonio Rodrigues Jr, via Behance I like this typography because it looks classy and vintage. It reminds me of a type you would see on an old time black and white movie. It gives more depth to the letters by having the extra lines in the them. Its simple but bold at the same time.
What I like about this type is that it's based off Helvetica, but it gives a completely new meaning and identity. Helvetica is a very universal typeface that could be used in almost all situations. However, this innovation of Helvetica almost restricts it to be using for a child related item, whether it be a book, logo for a childrens program etc.