I WANT TO MAKE A SHORT FILM. CANAL+ Advertising Agency: BETC EURO RSCG, Paris, France Executive Creative Director: Stéphane Xiberras Creative Director: Olivier Apers Art Directors / Copywriters: Gregory Ferembach, David Troquier Illustrator: Les Graphiquants
This infographic is a visual representation of my design process. It emphasizes the multiple facets of design, both concrete and abstract, through the discovery, creation, and delivery phases. The circles show how some phases last longer than others and require multiple iterations. The linear elements show how you cannot reach a final deliverable without completing the other phases. Great visual solutions are born from research and ideation.
THE GRAPHIC DESIGN PROCESS - A lot of times the Graphic Design profession can be undervalued for a lack of understanding of what really goes on behind the curtain. Do graphic designers sit and draw all day? Can they really just come up with some logo ideas real quick? Should they accept exposure as payment? If your answer is yes, maybe taking a look at this chart will help you understand the process that goes on to craft an elegant solution a design problem. It can be a very complex process.