Checklist for Marketers at Independent Schools

Checklist for Marketers at Independent Schools

Independent School,Marketing Materials

All too often, schools do the work of branding without providing the people and processes to ensure its success. Here’s what you need to lay a solid  foundation.

10 Steps Towards Branding Success

All too often, schools do the work of branding without providing the people and processes to ensure its success. Here’s what you need to lay a solid foundation.

Answering one big fat question is the key to driving inquiries. It's  simple, or at least the words are. The answer is more elusive for most  schools, but shouldn't be. "Why is your school worth it?

Conquer Enrollment Marketing By Answering This One Question

Answering one big fat question is the key to driving inquiries. It's simple, or at least the words are. The answer is more elusive for most schools, but shouldn't be. "Why is your school worth it?

When a school is ready to develop its brand, one of the first questions  many ask themselves is: Can we do this ourselves?

Branding [in]Sight

When a school is ready to develop its brand, one of the first questions many ask themselves is: Can we do this ourselves?

After 20 years of working with school marketers, I asked myself, "What do  they really need to do their jobs well? How can I help them when they're  not my current client?" I pondered that thought for many weeks—months even.  Then InspirED School Marketers came to me as a lightbulb moment.

We Make Your School Marketing Job Easier

After 20 years of working with school marketers, I asked myself, "What do they really need to do their jobs well? How can I help them when they're not my current client?" I pondered that thought for many weeks—months even. Then InspirED School Marketers came to me as a lightbulb moment.

Your school has just gone through a brand development process, possibly  working with an outside firm or creating it in-house. Your committee  celebrates when you finally approve the final language that describes your  school, the incredible value it brings to your families, what makes it  unique and how it changes lives. Now it’s time to start using that new  brand language...

The Language of Your Brand Matters

Your school has just gone through a brand development process, possibly working with an outside firm or creating it in-house. Your committee celebrates when you finally approve the final language that describes your school, the incredible value it brings to your families, what makes it unique and how it changes lives. Now it’s time to start using that new brand language...

When I'm waxing nostalgic about my boarding school days, I'd love to be  able to access my yearbooks online. Not only will they jog my fading  memories, but they will also reconnect me with my alma mater in ways  nothing else can. Every school should make this relatively inexpensive  investment in alumnae/i relations.

What Saturday Night Live and Digitalized Yearbooks Have In Common

When I'm waxing nostalgic about my boarding school days, I'd love to be able to access my yearbooks online. Not only will they jog my fading memories, but they will also reconnect me with my alma mater in ways nothing else can. Every school should make this relatively inexpensive investment in alumnae/i relations.

Why does a family seek out an independent school in general and yours in  particular? They are motivated. What motivates them is that they have at  least one “pain point” — a need, want, or problem — that your school  addresses. Start your marketing with that pain point.

21 Prospective Parent Pain Points

Why does a family seek out an independent school in general and yours in particular? They are motivated. What motivates them is that they have at least one “pain point” — a need, want, or problem — that your school addresses. Start your marketing with that pain point.

Fewer and fewer prospective parents have an independent school background  themselves. This means it’s incumbent upon you—the school— to educate them  on the benefits of independent schools in general and your school in  particular. This is a tall order with the first “barrier to sale” being a  huge one: tuition.

How to Make Your Website Prove You're Worth It in 7 Steps

Fewer and fewer prospective parents have an independent school background themselves. This means it’s incumbent upon you—the school— to educate them on the benefits of independent schools in general and your school in particular. This is a tall order with the first “barrier to sale” being a huge one: tuition.

When the brand report is new, there's a laser-like focus on strategy. A  year or so later, you may be been too busy putting out fires to think  strategically. Do yourself a favor. Go back and re-read the brand report.  It will be an eye-opener.

Give Yourself an Annual Brand Checkup

When the brand report is new, there's a laser-like focus on strategy. A year or so later, you may be been too busy putting out fires to think strategically. Do yourself a favor. Go back and re-read the brand report. It will be an eye-opener.

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