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More like this: reading lists, mad men and mad women.

Mad for Mad Men Reading List

Can't get enough? Mad Men is full of references to books and The Pomerantz Business Library and Special Collections & University Archives at U. of Iowa have extensive collections to keep you reading in the world of Mad Men. Here are lists from us and from around the web to find titles.

Craving a bit more than the Madison Ave view of advertising? Check out Adland, a global view of the Advertising industry. --Available at Marvin A. Pomerantz Business Library (HF5823 .T83 2007 )

Are you interested in identifying the real ad agencies behind 1960s automobile campaigns? Check out the Encyclopedia of Advertising.Vol. 1. The three volume set offers information on Ad agencies, company and industry campaigns, and leaders in the ad business. --UI Pomerantz Biz Lib Reference Collection: HF 5803.A3 Vol. 1

Encyclopedia of Advertising Vol 3: Part of a three volume set in the UI Pomerantz Business Library reference collection, the Encyclopedia of Advertising offers information on ad agencies, company and industry campaigns, and leaders in the ad business. --UI Pomerantz Biz Lib Reference Collection: HF 5803.A3 Vol. 3

Mad Men (Reading Contemporary Television) by Gary R. Edgerton. Available from UI Libraries as an e-book: bit.ly/Kn65xg

Ads to Icons: How Advertising Succeeds in a Multimedia Age by Paul Springer. Available at Marvin A. Pomerantz Business Library (HF5823 .S676 2007 )

Ogilvy on Advertising by David Ogilvy. Available at Marvin A. Pomerantz Business Library (HF5823 .O36 1985)

Confessions of an Advertising Man by David Ogilvy. Available at UI Main Library (HF5810.O34 A3 )

Mad Women: The Other Side of Life on Madison Avenue in the '60s and Beyond by Jane Maas. Available at UI Main Library (HF5810.M33 A35 2012 )

Ad Women: How They Impact What We Need, Want, and Buy by Juliann Sivulka. Available at Marvin A. Pomerantz Business Library (HF5813 .U6 S54 2009 )

Flavorwire, "The Definitive 'Mad Men' Reading List"

The "Mad Men" Reading List | The New York Public Library

An update to The Sally Draper Reading List: www.nypl.org/...