Undertheloupe

Undertheloupe

A digital platform showcasing vintage beauty ads from the past. About the funny, painful and crazy side of striving for beauty.
Undertheloupe
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The Roman poet Catullus referred in one of his verses to the use of urine as a primitive form of mouthwash. It would be an effective way to do teeth whitening in addition to dental cleansing. The ammonia would act as a cleaner and gave the ancestors the chance to show off their white teeth (but not too fresh breath). . In addition, urine was used in several ways: it was both drunk and used by women as an "active" ingredient in face masks. . . : Unknown. Contact me for credits!

The Roman poet Catullus referred in one of his verses to the use of urine as a primitive form of mouthwash. It would be an effective way to do teeth whitening in addition to dental cleansing. The ammonia would act as a cleaner and gave the ancestors the chance to show off their white teeth (but not too fresh breath). . In addition, urine was used in several ways: it was both drunk and used by women as an "active" ingredient in face masks. . . : Unknown. Contact me for credits!

The "fat lady" pictured on a circus car, 16th century. Especially in England, the freak shows were an important source of entertainment. The ladies of great posture received $ 1 per pound, per show. In reality, the women often weighed less than the images initially suggested. . . 📸: Unknown. Contact for credits.

The "fat lady" pictured on a circus car, 16th century. Especially in England, the freak shows were an important source of entertainment. The ladies of great posture received $ 1 per pound, per show. In reality, the women often weighed less than the images initially suggested. . . 📸: Unknown. Contact for credits.

The Glamour Bonnet promised a rosy complexion and a more youthful face. By reducing the air pressure, the effect of a firm walk in the mountains was imitated. (the 19#40s) . . . 📸: London Media.

The Glamour Bonnet promised a rosy complexion and a more youthful face. By reducing the air pressure, the effect of a firm walk in the mountains was imitated. (the 19#40s) . . . 📸: London Media.

The Chin Strap. Developed in 1924 to reduce double chins. The strap would give the face more contour by training the neck muscles. Made of rubber. . . . 📸: Unknown. Contact me for credits!

The Chin Strap. Developed in 1924 to reduce double chins. The strap would give the face more contour by training the neck muscles. Made of rubber. . . . 📸: Unknown. Contact me for credits!

Do you already know this one?  This vacuum pump made sucking movements on your skin. The suction machine would ensure a smooth skin, without impurities. . (The 30's.) . .📸: London Media

Do you already know this one? This vacuum pump made sucking movements on your skin. The suction machine would ensure a smooth skin, without impurities. . (The 30's.) . .📸: London Media

The @maxfactor Face Pack. Filled with #icecubes, this face mask (also known as the #hangoverheaven served actresses who were looking for refreshment because of their hangovers in Hollywoods hot studio sets in the #30s and #40s. In this way, the makeup did not get damaged. . 📸: London Media

The @maxfactor Face Pack. Filled with #icecubes, this face mask (also known as the #hangoverheaven served actresses who were looking for refreshment because of their hangovers in Hollywoods hot studio sets in the #30s and #40s. In this way, the makeup did not get damaged. . 📸: London Media

"Quickly reduces inches from your hips and tighs...";-) For men and women. . . . 📸: @Boredpanda

"Quickly reduces inches from your hips and tighs...";-) For men and women. . . . 📸: @Boredpanda

Tired of #Botox? Try this one! Facial Exercises from the olden days. You think this will work?? ;-) . . 📸: Unknown. Contact me for credits.

Tired of #Botox? Try this one! Facial Exercises from the olden days. You think this will work?? ;-) . . 📸: Unknown. Contact me for credits.

The #freckleproofcape with built-in sunglasses 😆 "Floridians who fear freckles have adopted this odd hooded cape. Made of a polka-dot print fabric, the frecklecape has an attached hood equipped with built-in sun glasses to further protect the wearer from the effects of strong sunlight." . . (Florida, 1940s) . 📸: Unknown. Contact me for credits.

The #freckleproofcape with built-in sunglasses 😆 "Floridians who fear freckles have adopted this odd hooded cape. Made of a polka-dot print fabric, the frecklecape has an attached hood equipped with built-in sun glasses to further protect the wearer from the effects of strong sunlight." . . (Florida, 1940s) . 📸: Unknown. Contact me for credits.

Would you like a straight fringe? #scotchtape knows what to do... (1940) . 📸: Unknown. Contact me for credits.

Would you like a straight fringe? #scotchtape knows what to do... (1940) . 📸: Unknown. Contact me for credits.

The "vibrating bra" outdated 😉 ? Some beauty promises never go out of time... See here @jenniferanistononline on @theellenshow --> https://youtu.be/xWcHaRZaMy8  . . 📸: Unknown. Contact me for credits.

The "vibrating bra" outdated 😉 ? Some beauty promises never go out of time... See here @jenniferanistononline on @theellenshow --> https://youtu.be/xWcHaRZaMy8 . . 📸: Unknown. Contact me for credits.