Direct Mail Marketing
·Direct mail is a form of advertising that allows businesses and nonprofit organizations to communicate straight to the customer, with advertising techniques…
Last updated 8 years ago
Polka Dot Impressions - Social Media Marketing
Email marketing is fundamental to the way many businesses operate today. It is very, very difficult to manage emails of a marketing nature through regular Outlook, Gmail, or web-based email programs. Check out this article to review the pros and cons of MailChimp versus Constant Contact.
4 Cold Calling Mistakes That Will Waste Your Sales Leads
If your mailing list includes verified phone numbers, a common response is to have your sales representatives begin cold calling that list. The practice of cold calling is often bogged down by outdated techniques that, more often than not, turn off prospects rather than engaging their interest. If you want your sales leads to live up to their full potential, make sure your sales staff doesn’t commit any of these cold calling faux pas.
Response Rate vs. ROI: Which Marketing Metric Is More Important?
Response Rate vs. ROI: Which Marketing Metric Is More Important? If you are conducting marketing campaigns without measuring that campaign’s metrics, you are missing out on valuable insights that will tell you how to move forward with your future marketing efforts. This article explores two metrics that are commonly misunderstood: Response rate and return on investment (ROI).
Email Marketing: A Balancing Act Between Images and Text
Email Marketing: A Balancing Act Between Images and Text. Images are a great way to spruce up your email marketing; they make emails much more visually interesting than plain text, and often increase engagement metrics as a result. However, sometimes email marketers take this desire to design flashy emails too far, Learn how to discover the right balance.
Digital Overload and the Power of Direct Mail Marketing
Digital Overload: As email marketing becomes more and more popular as a marketing medium, it is no secret that the number of emails filling up people’s inboxes is growing exponentially. Unfortunately, this is not a good sign for email marketers, because it means that every email has to overcome much more competition in order to get opened, let alone clicked on. We call this “Digital Overload”, and it severely limits the efficacy of email marketing efforts