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Collecting examples of journey modeling, experience mapping, customer journeys, or whatever you want to call it - documents that explore a long-term relationship between an individual and a system, service, product, brand, or organization. Have something to add? Get in touch - Disclaimer: Some examples are more for visual inspiration and don't fit my preferred definition of a journey map. For more on that, see

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Diabetes experience map. Links in well with

Cancer Patient Journey - Blue Latitude

The Patient Information Journey

Cancer Patient Emotional Journey - Mapping the Patient Journey with Advanced Social Intelligence - HealthWorks Collective

Patients & Advanced Social Intelligence | HealthWorks Collective

Service blueprint for a urban service. #crosschannel

Journey Mapping :: Understanding Customer Journey. Dreaming (when a person is looking for new ideas and inspiration), Exploring (when a person has a category-specific intent), Locating (when a person is looking for something specific).

Excellent Graphical Process Flow (interaction model / flowchart, not a journey map - but definitely some styles that could be leveraged here :)

Bonus_Content_Customer_Journey_Map.jpg 2,081×1,487 pixels

The "consumer path to purchase" illustrates the newest #servicedesign deliverable: the customer journey fish

Ecosystem Modeling for Experience Strategists - Blog post by Megan Grocki @ Mad*Pow

experience maps | Experience maps, user journey, layout

DIY Experience Map | UX Lady

Experience Blueprint Poster (using Keynote)

Experience Blueprint Poster

This slide just about sums up my thoughts on journey mapping, and any other kind of diagramming - from

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Digital Platform Journey & Personas by Heather Eddy, via Behance

  • amy knox
    amy knox

    Like the progression.

Customer Journey Mapping - an assortment of case studies & templates by Alex Baar via Slideshare (flying)

inflection customer journey map - Google Search

Loretta Neal | PeopleSmart

Journey mapping using highway & airport symbols - UX Matters - "Mapping User Journeys Using Visual Languages" by Shean Malik

Mapping User Journeys Using Visual Languages :: UXmatters

circular customer journey by Capita

The Buyer's Journey Map.

The Buyer's Journey Diagram for B2B Demand Generation (and More)

Elegant minimalist presentation with clear focus on +/- aspects of the journey

Article on "Baking an Experience Map"

DIY Experience Map | UX Lady

Nice mix of text and icons to break down each phase

Love the incorporation of metrics and important stakeholders here

User Journey / Customer Journey

Seven Steps for Developing Customer Journey Maps | Customer Experience Matters #albertobokos

Seven Steps for Developing Customer Journey Maps

"User Journey Maps Using Comic Strips" - Click through for a nice post on process by Vedran Arnautovic

Slides on Customer Journey Mapping - AC4D Design Library

AC4D Design Library