Journeys

Collecting examples of journey modeling, experience mapping, customer journeys, or whatever you want to call it - documents that explore a long-term relationship between an individual and a system, service, product, brand, or organization. Have something to add? Get in touch - jthomson@madpow.net Disclaimer: Some examples are more for visual inspiration and don't fit my preferred definition of a journey map. For more on that, see http://uxmag.com/articles/illustrating-the-big-picture
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Customer journey maps with the intent of proto-personas

Proto-journey: A Lean UX Customer Journey Map — Philosophie is Thinking

medium.com

Customer journey map for multi-type personas/users/customers

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Jamie Thomson

customer journey mapping - Google Search

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google.co.uk

Diabetes experience map. Links in well with http://www.pinterest.com/pin/47710077276282734/

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diegobernardo.com

Cancer Patient Journey - Blue Latitude

The Patient Information Journey

bluelatitude.net

Cancer Patient Emotional Journey - Mapping the Patient Journey with Advanced Social Intelligence - HealthWorks Collective

Patients & Advanced Social Intelligence | HealthWorks Collective

healthworkscollective.com

Service blueprint for a urban service. #crosschannel

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ciid.dk

Journey Mapping :: Understanding Customer Journey. Dreaming (when a person is looking for new ideas and inspiration), Exploring (when a person has a category-specific intent), Locating (when a person is looking for something specific).

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fitch.com

Excellent Graphical Process Flow (interaction model / flowchart, not a journey map - but definitely some styles that could be leveraged here :)

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behance.net

Bonus_Content_Customer_Journey_Map.jpg 2,081×1,487 pixels

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evernote.com

The "consumer path to purchase" illustrates the newest #servicedesign deliverable: the customer journey fish

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ignitesocialmedia.com

Ecosystem Modeling for Experience Strategists - Blog post by Megan Grocki @ Mad*Pow

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madpow.com

experience maps | Experience maps, user journey, layout

DIY Experience Map | UX Lady

ux-lady.com

Experience Blueprint Poster (using Keynote)

Experience Blueprint Poster

dribbble.com

This slide just about sums up my thoughts on journey mapping, and any other kind of diagramming - from http://www.slideshare.net/AbbyCovert/how-to-make-sense-of-any-mess

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Jamie Thomson

Digital Platform Journey & Personas by Heather Eddy, via Behance

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behance.net

Customer Journey Mapping - an assortment of case studies & templates by Alex Baar via Slideshare (flying)

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slideshare.net

inflection customer journey map - Google Search

Loretta Neal | PeopleSmart

lorettaneal.com

Journey mapping using highway & airport symbols - UX Matters - "Mapping User Journeys Using Visual Languages" by Shean Malik

Mapping User Journeys Using Visual Languages :: UXmatters

uxmatters.com

circular customer journey by Capita

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behance.net

The Buyer's Journey Map.

The Buyer's Journey Diagram for B2B Demand Generation (and More)

laurenondemand.com

Elegant minimalist presentation with clear focus on +/- aspects of the journey

www.alex-lingeman.com

theuxblog.com

Article on "Baking an Experience Map"

DIY Experience Map | UX Lady

ux-lady.com

Nice mix of text and icons to break down each phase

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burlix.files.wordpress.com

Love the incorporation of metrics and important stakeholders here

User Journey / Customer Journey

businessmodelcreativity.net