More ideas from Valerie
Wasteland, another online shopping site and retail destination, recently launched this Instagram contest that targets existing customers. This promotion was sent out in a newsletter and would only reach those who signed up for it prior. This contest is franchise-building because the rules require each contestant to follow Wasteland on Instagram. This allows Wasteland to reach their customers through an additional social platform and strengthen its integrated marketing.

Wasteland, another online shopping site and retail destination, recently launched this Instagram contest that targets existing customers. This promotion was sent out in a newsletter and would only reach those who signed up for it prior. This contest is franchise-building because the rules require each contestant to follow Wasteland on Instagram. This allows Wasteland to reach their customers through an additional social platform and strengthen its integrated marketing.

Adidas Y-3 launched an interactive live-stream catwalk show for its 2013 Spring/Summer collection at New York Fashion Week. Yohji Yamamoto's contemporary line wished to drive brand engagement through an interactive online video that provided viewers with 4 different angles of the fashion show and the ability to zoom in/out to each. This campaign is effective online because it provides access to a worldwide audience and sets the brand apart from other brands participating in Fashion Week.

Could VIP's have access between flipping behind the scenes footage and the catwalk show adidas – Interactive Live Stream. ACNE has created a cutting edge Interactive-Live-Stream-Experience for adidas On the of Septe.

Doritos created an interactive, cross-platform game named 'Dip Desperado' in order to create brand awareness and attitude with its younger, online-savvy consumers. Games are most effective online because of its accessibility through multiple devices and worldwide reach.

This is "DORITOS – Dip desperado" by ACNE on Vimeo, the home for high quality videos and the people who love them.

HBO created an "audio" wall in Los Angeles to promote the upcoming season of one of its shows Big Love. A street team handed out branded headphones to passerby who in turn plugged them into the wall and listened to each character's deepest, darkest, secrets. This interactive wall generated buzz and interest around the TV show by having people participate and engage with it.

HBO created an "audio" wall in Los Angeles to promote the upcoming season of one of its shows Big Love. A street team handed out branded headphones to passerby who in turn plugged them into the wall and listened to each character's deepest, darkest, secrets. This interactive wall generated buzz and interest around the TV show by having people participate and engage with it.

This IKEA pop-up studio in Brooklyn prior to opening the Swedish brand's first retail store in the area introduced the community to IKEA and what it will offer. This experiential marketing tactic generates buzz and excitement around the store by attracting attention of passerby.

This IKEA pop-up studio in Brooklyn prior to opening the Swedish brand's first retail store in the area introduced the community to IKEA and what it will offer. This experiential marketing tactic generates buzz and excitement around the store by attracting attention of passerby.

This HSBC ad also conveys the bank's global clientele through simple graphics. By leveraging its simple logo and placing it among some of the most recognized shapes in the world, HSBC is able to communicate its worldwide appeal. The simple text underneath each plug ties the ad together and maintains the overall frank tone.

This HSBC ad also conveys the bank's global clientele through simple graphics. By leveraging its simple logo and placing it among some of the most recognized shapes in the world, HSBC is able to communicate its worldwide appeal. The simple text underneath each plug ties the ad together and maintains the overall frank tone.

Fage once again creates a commercial around the big idea of "Plain Extraordinary". This time, the voice-over engages the viewers in a conversation-like tone and employs playful phrases to entice people to try the product. The visual aspect of only showing the yogurt remains the same, which is consistent with its brand image.

Fage Total Greek Yogurt TV Commercial, 'Best Ever Tasted'

Fage's commercial revolves around the big idea of "Plain Extraordinary". The slow motion video of the yogurt highlights the product's simplicity. The voice-over narrates a poetic speech about Fage, creating a rhythmical beat to the commercial that is essentially yogurt splashing all over the place.

Fage's commercial revolves around the big idea of "Plain Extraordinary". The slow motion video of the yogurt highlights the product's simplicity. The voice-over narrates a poetic speech about Fage, creating a rhythmical beat to the commercial that is essentially yogurt splashing all over the place.