ShumiLoveDesign / BRANDING & PACKAGING

Thoughtfully placed design accents, a ringlet on the bottleneck that emphasizes the product's ethnic background, an image of the facade of the Museum of Armenia that imparts a respectable, valuable quality upon the product's appearance, a label top that breaks the pattern, and the bottle's outline - these are all the result of a carefully thought out branding strategy that we have implemented while working on this project.

While working on the project, we prepared three distinct branding concepts for the product's design. The first two solutions were implemented per the requirements outlined in the brief. The third solution was meant to go beyond the brief and the customer's original vision of the product. It was this brand concept that became the basis for the final product design. Meet Legard, a pleasantly rugged, restrained, but respectable men's brandy with an aristocratic nature.

Thoughtfully placed design accents, a ringlet on the bottleneck that emphasizes the product's ethnic background, an image of the facade of the Museum of Armenia that imparts a respectable, valuable quality upon the product's appearance, a label top that breaks the pattern, and the bottle's outline - these are all the result of a carefully thought out branding strategy that we have implemented while working on this project.

The design is predominantly austere and European in style. It brings to mind such concepts as restraint, respectability, and high product quality. Through the use of high-gloss tactile material, we imparted a glamorous note to the design, something that is vital for a truly feminine product. We have specified the use of pearlescent textured paper in the design; thanks to it, the label takes on a pleasant glow, while the intense blue color used on the label becomes truly glossy.

Thoughtfully placed design accents, a ringlet on the bottleneck that emphasizes the product's ethnic background, an image of the facade of the Museum of Armenia that imparts a respectable, valuable quality upon the product's appearance, a label top that breaks the pattern, and the bottle's outline - these are all the result of a carefully thought out branding strategy that we have implemented while working on this project.

Regarding the target market, we believe to have clearly defined the group of male consumers whom this product will appeal to. In the branding, we have reflected the following set of associations and qualities desirable for men: 1/elegance, 2/masculinity, 3/impeccable quality. There are no random solutions baked into it. Every technique has been carefully calibrated and assigned a clear function; each effect falls in line with the overarching branding and graphic strategy.

Thoughtfully placed design accents, a ringlet on the bottleneck that emphasizes the product's ethnic background, an image of the facade of the Museum of Armenia that imparts a respectable, valuable quality upon the product's appearance, a label top that breaks the pattern, and the bottle's outline - these are all the result of a carefully thought out branding strategy that we have implemented while working on this project.

The design is predominantly austere and European in style. It brings to mind such concepts as restraint, respectability, and high product quality. Through the use of high-gloss tactile material, we imparted a glamorous note to the design, something that is vital for a truly feminine product. We have specified the use of pearlescent textured paper in the design; thanks to it, the label takes on a pleasant glow, while the intense blue color used on the label becomes truly glossy.

Regarding the target market, we believe to have clearly defined the group of male consumers whom this product will appeal to. In the branding, we have reflected the following set of associations and qualities desirable for men: 1/elegance, 2/masculinity, 3/impeccable quality. There are no random solutions baked into it. Every technique has been carefully calibrated and assigned a clear function; each effect falls in line with the overarching branding and graphic strategy.

The design is predominantly austere and European in style. It brings to mind such concepts as restraint, respectability, and high product quality. Through the use of high-gloss tactile material, we imparted a glamorous note to the design, something that is vital for a truly feminine product. We have specified the use of pearlescent textured paper in the design; thanks to it, the label takes on a pleasant glow, while the intense blue color used on the label becomes truly glossy.

Regarding the target market, we believe to have clearly defined the group of male consumers whom this product will appeal to. In the branding, we have reflected the following set of associations and qualities desirable for men: 1/elegance, 2/masculinity, 3/impeccable quality. There are no random solutions baked into it. Every technique has been carefully calibrated and assigned a clear function; each effect falls in line with the overarching branding and graphic strategy.

Being a branding agency, we simply couldn't ignore the magic number of 2020. We just could help playing with the fonts a little bit, as our dear customers like to say. With this project we would like to wish all our partners, customers, colleagues and all the players of the alcoholic beverage and packaging markets a happy New Year 2020 and Merry Christmas. In addition, we also want to wish the same to anyone who appreciates beauty and graphic design.

Regarding the target market, we believe to have clearly defined the group of male consumers whom this product will appeal to. In the branding, we have reflected the following set of associations and qualities desirable for men: 1/elegance, 2/masculinity, 3/impeccable quality. There are no random solutions baked into it. Every technique has been carefully calibrated and assigned a clear function; each effect falls in line with the overarching branding and graphic strategy.

The design is predominantly austere and European in style. It brings to mind such concepts as restraint, respectability, and high product quality. Through the use of high-gloss tactile material, we imparted a glamorous note to the design, something that is vital for a truly feminine product. We have specified the use of pearlescent textured paper in the design; thanks to it, the label takes on a pleasant glow, while the intense blue color used on the label becomes truly glossy.

While working on the project, we prepared three distinct branding concepts for the product's design. The first two solutions were implemented per the requirements outlined in the brief. The third solution was meant to go beyond the brief and the customer's original vision of the product. It was this brand concept that became the basis for the final product design. Meet Legard, a pleasantly rugged, restrained, but respectable men's brandy with an aristocratic nature.

Stylish, elegant, aristocratic, and, we dare say, thoroughbred product design will brighten up not only any feast, but also every lady who is tempted to pick it up! Any evening, celebration, or party will be delightful if Fragolino can be tasted there. Its pleasant, delicate taste is perfect for every occasion: a romantic dinner, a birthday, a bachelorette party, and just a get-together with a cheerful company.