digital TV extensions

examples of #SocialTV and TV brands going digital - all featured in our VAST BUZZ database and covered in our VAST REPORT - ping us for more info!
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Gearing up for the premiere of its upcoming original series "Colony", which centers around a family's struggle to live in an occupied Los Angeles, USA Network set up the interactive website colonytv.com. The site provides visitors with the opportunity to step into the world of the series and get a glimpse of what life in an occupied Los Angeles feels like. "Colony" premieres on January 14, 2016. ...

An inside look at USA Network's interactive experience for 'Colony'

After launching in June last year, hacker drama “Mr. Robot” quickly became USA Network’s signature show, redefining the cabler and forging a new path for its original dramas. And while the series has been a hit among viewers and critics alike, its clever and unexpected marketing has also received widespread acclaim.  “Mr. Robot’s” ongoing marketing campaign is as radical and as much a dramatic departure from regular efforts as the show itself. ...

VAST MEDIA explores USA Network's launch of the "Mr. Robot" season – the first in a new monthly series of articles in partnership with FutureMedia

VAST MEDIA explores USA Network's launch of the "Mr. Robot" season – the first in a new monthly series of articles in partnership with FutureMedia

Daredevil: Netflix uses billboards to ignite social media battle To get fans excited for “Daredevil’s” much anticipated season two release (which launched on March 18th), Netflix launched a promotional outdoor billboard campaign enriched with a major digital component. Fans on social media were called upon to ‘Join The Fight’ by using dedicated hashtags to see the billboards evolve.

To get fans excited for "Daredevil's" much anticipated season two release, Netflix launched an outdoor campaign enriched with a major digital component.

Spoiler alert! - Game of Thrones: Sky Atlantic encourages fans to masquerade themselves: This post contains SPOILERS about “Game of Thrones” season 6. On April 24th, “Game of Thrones” finally returned with the premiere of season six and a shocking plot twist at the end of the episode that got fans talking.

Game of Thrones: Sky Atlantic encourages fans to masquerade themselves

Unbreakable Kimmy Schmidt: Peeno Noir viral video campaign by Netflix - From a gag in the Netflix comedy hit “Unbreakable Kimmy Schmidt”, the song ‘Peeno Noir’ from its debut season has inspired a new ad campaign for the show.

Drop Everything: You Can Now Buy Titus Andromedon's Peeno Noir Wine

Fear The Walking Dead: create your own Snapchat-style story - As a part of its extensive marketing push for “Fear The Walking Dead‘s” season two premiere on April 10th, AMC introduced ‘Fear Stories’, an interactive campaign that awards fans with personalized videos recapping their alleged trips to the infected city of Los Angeles, the setting of the series.

As a part of its extensive marketing push for "Fear The Walking Dead's" season two premiere, AMC introduced the interactive campaign 'Fear Stories'.

Nouvelle Star: Live 360 Social Voting by D8 -  Starting on April 5th, French TV viewers could experience an interactive live broadcast of the final stage live shows of singing competition “Nouvelle Star” (the French adaptation of “Pop Idol”) in virtual reality.

Nouvelle Star: Live 360 Social Voting by - Starting on April French TV viewers could experience an interactive live broadcast of the final stage live shows of singing competition “Nouvelle Star” (the French adaptation of “Pop Idol”) in virtual reality.

Empire: Fox’s series returns with big pushes on Kik and Snapchat FOX’s music drama “Empire” returned for its much-anticipated spring premiere on March 30th. To engage fans and promote the return, the network teamed up with Snapchat and instant messaging platform Kik to release series-themed content within the apps.

Empire: Fox’s series returns with big pushes on Kik and Snapchat FOX’s music drama “Empire” returned for its much-anticipated spring premiere on March 30th. To engage fans and promote the return, the network teamed up with Snapchat and instant messaging platform Kik to release series-themed content within the apps.

Game of Thrones: HBO Now begins 50-day countdown to premiere HBO Now begins 50-day countdown to 'Game of Thrones' premiereHBO’s hit series Game of Thrones returns for its much anticipated sixth season on 24 April and to appeal to fans’ appetite for the new episodes, the network kicked off a 50-day countdown to season six on HBO Now.

Game of Thrones returns on 24 April, 2016 and to appeal to fans' appetite for the new episodes, HBO kicked off a countdown to season six on HBO Now.

Chicago Fire: Universal Channel creates virtual experience Universal Channel in Germany creates virtual experience for 'Chicago Fire'In anticipation of the recent season four premiere of “Chicago Fire” in Germany, Universal Channel Germany launched an interactive 360° video on its website to draw attention to the new episodes. The VR experience takes users inside a burning house and allows them to experience a fire-fighting operation from a first person perspective. ...

In anticipation of the "Chicago Fire" season 4 premiere, Universal Channel Germany launched an interactive video to draw attention to the new episodes.

History Now: History’s new digital series On February 16th, 2016, A+E Networks-owned cable net HISTORY launched its new multi-platform digital series ‘History NOW’. Available on the ‘History NOW’ digital platform and across its various social media outlets, the series will cover 2016’s timely and relevant stories in short-form episodes that are each between two and four minutes in length. The stories capture important events from the perspective of the people who are experiencing them.

HISTORY launched its new multi-platform digital series 'History NOW' covering cover timely and relevant stories in short-form episodes.

Suits: Gather the Evidence on Instagram On January 27th, drama series “Suits” returned to USA Network for the second half of its fifth season (and tonight there is a new episode). Following the episode, USA Network gives fans the opportunity to get an advanced sneak peek at the next episode.

USA Network gives fans the opportunity to get an advanced sneak peek at the next episode of "Suits" with the 'Gather The Evidence' social paper chase

Lucky Man: #TryYourLuck vending machines by Sky On January 22nd, 2016, Sky 1 premiered its new 10-part series “Lucky Man”, a superhero crime drama by legendary comic book writer Stan Lee that follows the life of a detective who can control luck.

To create buzz prior to the premiere of "Lucky Man", Sky 1 launched the promotional outdoor stunt ' Vending Machines' across the UK

The Aliens: Fight Human Oppression – join the Alien League Promoting the March launch of E4’s upcoming comedy drama “The Aliens”, which depicts a world in which aliens have landed on earth, Channel 4’s creative agency 4Creative initiated an extensive multi-platform campaign under the slogan ‘Fight Human Oppression’. Video messages from the Alien League, a rebel group featured in the drama, interrupted several shows across the Channel 4 network as well as on the radio, YouTube and in the…

The Aliens: Fight Human Oppression - join the Alien League

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