Velocity Media + Communications

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Brisbane, Australia  ·  Creating engaging copy that turns browsers into buyers.
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The Caregiver // Brand Archetypes // The Caregiver is also called the Saint, Parent, Helper, Altruist, Supporter, or Guardian. Caregiver brands strive for structure & stability by promoting comfort & service. They are usually known for their compassion, generosity, and selflessness, so their customers always feel protected and cared for by the brand. // Find your Brand Archetype now at gofilament.com/what-the-eff-is-a-brand-archetype

This page is my attempt at giving you the best motherloving look at the Caregiver Brand Archetype you’ve ever seen.

The Ruler // Brand Archetypes // The Ruler is also called the Royal, Sovereign, Aristocrat, Politician, Leader, or Ambassador. Ruler brands strive for structure & stability by promoting power & control. They’re usually known for their responsibility, leadership, control, organization, and structure so their customers always feel like they’re safe & secure with the brand. // Find your Brand Archetype now at gofilament.com/what-the-eff-is-a-brand-archetype

This page is my attempt at giving you the best motherloving look at the Ruler Brand Archetype you’ve ever seen.

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