Divas Do love Bindis. The bindi is arguably the most visually fascinating of all forms of body decoration. Hindus attach great importance to this ornamental mark on the forehead between the two eyebrows -- a spot considered a major nerve point in human body since ancient times. Also loosely known as 'tika', 'pottu', 'sindoor', 'tilak', 'tilakam', and 'kumkum', a bindi is usually a small or a big eye-catching round mark made on the forehead as adornment.