Volvo's New Voice

We're launching a new integrated advertising campaign in the U.S. that is completely different than anything we have ever done before. Our new Volvo tonality is edgier and appeals to the non-materialistic Volvo aficionado rather than your typical luxury car buyer. Learn who we are and what we stand for by taking a look at our 2013 advertisements. Don't be shy, tell us what you think!


Volvo's New Voice

  • 38 Pins

3 Million #VolvoReasons to believe

Pinned from
volvocars.3millionreasons.com

2013 #Volvo #XC60 SUV - Rearview Commercial - YouTube

Pinned from
youtube.com

"Repin" if you've ever taken home a Swedish model. #S60vsA4

Volvo Cars US - Volvo Cars US's Photos | Facebook

facebook.com

"Repin" if you have haters. #S60vsA4

Pinned from
volvocars.com
  • 🎀 єℓℓα gяα¢є 🎀
    🎀 єℓℓα gяα¢є 🎀

    Volvo is awesome!

The #Volvo #S60 probably isn't for you if...

Volvo Cars US - Timeline Photos | Facebook

facebook.com

We're not apologizing for looking this good! #Volvo #S60

404 | Volvo Cars

volvocars.com

The black sheep of luxury cars and proud of it.

Offers | Volvo Cars

volvocars.com

Nothing worth having comes easy..

Volvo Cars US - Volvo Cars US's Photos | Facebook

facebook.com

"Repin" to show some love for the creator of the the 3-Point Safety Belt made by a Volvo engineer.

Volvo Cars US - Volvo Cars US's Photos | Facebook

facebook.com

Rodeo looks...

404 | Volvo Cars

volvocars.com

S60 Challege is on! #S60vsA4

Pinned from
volvocars.com

S60 Challenge: You'd think we were German. Only better-looking, faster and far less uptight.

Pinned from
volvocars.com

Brains. Beauty. Personality. What's your favorite Volvo feature?

Volvo Cars US - Volvo Cars US's Photos | Facebook

facebook.com
  • Lisa Parker
    Lisa Parker

    Safety

LA Billboard: The black sheep of luxury cars and proud of it. #Volvo #S60

2015 Volvo S60 Sports Sedan – S60 R-Design | Volvo Cars

volvocars.com

Wouldn't you rather be a Swedeheart?

Pinned from
volvocars.com

"Re-pin" if you think reducing exhaust emissions is good for the environment.

Pinned from
facebook.com

LA Billboard: Have your people call our people. #Volvo #S60 #Losangeles

Pinned from
volvocars.com

Yeah, we had work done. Try not to stare at our behinds. #KPAXracing

Pinned from
volvocars.com
  • Kelley Blue Book
    Kelley Blue Book

    Ha! Funny :)

  • Volvo Cars US
    Volvo Cars US

    We try Kelley Blue Book ;)

  • 🎀 єℓℓα gяα¢є 🎀
    🎀 єℓℓα gяα¢є 🎀

    LOL! Volvo is awesome!

Take the S60 Challenge: #S60vsA4

Offers | Volvo Cars

volvocars.com

S60 Challenge: Take home something you won't regret tomorrow.

Offers | Volvo Cars

volvocars.com

S60 Challenge: Heavy on soul. Light on ego.

Volvo Cars US - Volvo Cars US's Photos | Facebook

facebook.com

"Re-pin" if you are proud to drive a #Volvo

Pinned from
facebook.com
  • Gregory Beck
    Gregory Beck

    Absolutely proud!

Do you agree?

Pinned from
facebook.com

Pretense is SO past tense...

Pinned from
volvocars.com

Tired of German techno? Try some Swedish metal.

2015 Volvo S60 Sports Sedan – S60 R-Design | Volvo Cars

volvocars.com