Earth is on its mass extinction (fastest in the history of the planet). “You know, I have often thought that at the end of the day, we would have saved more wildlife if we had spent all WWF’s money on buying condoms.
WWF Posters designed by Caroline Brickell of Ogilvy & Mather Gurgaon ad agency for WWF India. By making trees look like endangered species, the advertising illustrates that wildlife and the environment are interconnected.
By using the tomato as the Heinz "bottle" you know that their ketchup is fresh, and straight from the source(tomato). Also it ties into the text because they are differentiating themselves on having the freshest, most natural ketchup made out of tomatoes, which happen to be the bottle.