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If Facebook wants to boost revenues and also make its ads more relevant, it needs to break into the bottom of the funnel, and retargeted Exchange ads can help. And they are.
Marketing Socialmedia, Social Media, Digital Advertising, Socialmedia Digital, Facebook Advertising, Ads
Facebook plans to launch "Facebook Exchange," a real-time bidding ad system where visitors to third-party websites are marked with a cookie, and can then be shown real-time bid ads related to their web browsing when they return to Facebook.
#Facebook has reportedly announced its plans to launch a Facebook Exchange to enable advertisers to retarget on time-specific events and interests and bid in real-time.
Facebook is Taking the Lead on Ad Revenue. Click the image to view the whole story. #Facebook, #marketing
FACEBOOK È MORTO? MA VAH, ANZI, LANCIA IL NUOVO FACEBOOK EXCHANGE, LA PROPRIA VERSIONE DI RETARGETING
Facebook Exchange, nueva forma de targetear anuncios en facebook. Rastreo de sitios que visitas se utilizaran para mostrar los anuncios
Study Reveals Facebook Marketplace Ads Really Do Work [Social Media Marketing] - Facebook Marketplace ads are proving to be both effective and efficient tools in social media marketing, according to the recent eMarketer report titled, “Facebook Advertising: Why the Marketplace Ad Platform Deserves a Second Look.” As a result, more social media marketers are taking notice of these self-serve ad products and using them to drive the success of their digital... #SocialMedia #Advertising #Marketing
Google Partners With Facebook To Let DoubleClick Clients Buy Retargeted Ads On FBX
#Facebook Steps up Retargeting Game with #FacebookExchange
The online ad industry raked in more than ever in a first quarter this year, though the rate of growth has slowed since Q1 2011. The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012