Playboy: The Pleasure in Your Hands
Alton Towers 3D art lift #prstunts
French post-impressionist painter Georges Seurat's 1884 piece Bathers At Asnières has been reimagined by the Olympic Park's artist in residence, Neville Gabie. Read more: http://www.metro.co.uk/olympics/888434-neville-gabie-turns-19th-century-art-into-olympic-masterpiece#ixzz1lFF8OjRg
Superbrands show their true pedigree: a group of models go walkies with Dulux dogs on London’s Millennium Bridge to celebrate the paint-maker’s eighth place in the annual list of consumer superbrands.
Pimms mark the start of summer with the world's largest deckchair #prstunts
Not a typical PR stunt, but a brilliant effort from Puma to get in every single photo and video used by press across the world
McDonalds, Zebra Crossing #prstunts
Olympic Rings on the Thames #prstunts (thanks for the tip off @rossb82)
Lakeside, fairy on top of tree #prstunts
Barbie Street. In November 1997 toy giant Mattel announced a ‘pink month’ to boost sales of their best-selling doll Barbie. The centre piece of the campaign involved re-decorating an entire street in bubblegum-pink. Mattel estimated that media coverage reached over 100 million people. (pic credit: Aidan O’Rourke)
Naked Gail - FHM
Earth Hour. Earth Hour started off in 2007 with 2.2 million people turning off all their non essential lights in Sydney, Australia. A year later and this event had captured a global audience with up to 50 million people across 35 countries participating. Famous landmarks such as the Golden Gate Bridge in San Francisco and Rome’s Coliseum all plunged into darkness as the world joined together to raise awareness of climate change issues.
EXPERIENTIAL / FAIL: nice idea from LEGOm shame about the weather...
STUNT leveraging news agenda: BA Cant Get It Up
STUNT: Jimmy White changes name to Jimmy Brown in conjunction with HP Sauce's sponsorship of the brown ball
STUNT: Another great stunt from my colleagues at Lucre - this time for CougarLife.com
FACEBOOK: Strip For Likes
VIDEO/MEME: Blendtec: will it blend?
STUNT: A 'polar bear' is seen floating down the River Thames to launch TV channel Eden.
STUNT: To raise awareness of the Doctor Who experience at Olympia, four Daleks were staged crossing Westminster Bridge.
NPD: Aphrodisiac pie: there are usually lots of Valentine’s Day themed food things doing the rounds, this year ‘the world’s first aphrodisiac pie’ at £7.99