SEO Learning Hub

Learn SEO from industry experts, tune into webinars, discover our SEO Podcast, and more at The SEO Learning Hub from Wix. Learn strategies, tactics and get…
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Founder of Zyppy SEO Consulting, Cyrus Shepard joins the SERP's Up SEO Podcast to answer the question, is SEO’s bad reputation legitimate or maybe not so much?
In this episode of SERP's Up, we focus on optimizing your homepage from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals.
Himani Kankaria shares SEO tips on finding good SEO advice in this episode of the SERP's UP SEO Podcast.

SERP's Up SEO Podcast

6 Pins
Author: Ross Simmonds I’m sure that, right now, you have a story that is worth sharing. It might be a story about your business. It might...
Content distribution 101: What it is and how to use it
Author: Ross Simmonds I’m sure that, right now, you have a story that is worth sharing. It might be a story about your business. It might...
Wix’s own Crystal Carter and Mordy Oberstein team up with Search Engine Roundtable’s Barry Schwartz to give you the latest SEO news. Stay...
It’s New: A Daily SEO News Video Series
Wix’s own Crystal Carter and Mordy Oberstein team up with Search Engine Roundtable’s Barry Schwartz to give you the latest SEO news. Stay...
What operational processes should you follow as a marketing agency?  Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency.  Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes ne... Content Marketing, Social Media, Webinar, Marketing Podcasts, Campaign, Enterprise, Business Profile, Marketing, Seo Marketing
SERP’s Up | Building the processes for marketing agency efficiency
What operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes ne...
March 26, 2024 The emergence of generative AI has led to a revolutionary number of sites relying upon the technology for their site’s... Learning, Learn Seo, Seo Tools, Seo Podcast, Resources, Content, Podcasts, Seo
How to rank with AI content
March 26, 2024 The emergence of generative AI has led to a revolutionary number of sites relying upon the technology for their site’s...
Tuesday, April 30, 2024 | 1PM ET Our panel of SEO and content experts will be live auditing sites in this session. Submit your site on... Audit
Live SEO Audit: AI assisted content
Tuesday, April 30, 2024 | 1PM ET Our panel of SEO and content experts will be live auditing sites in this session. Submit your site on...
Author: Naomi Francis-Parker I find that a lot of eCommerce brands don’t see the value in creating content that isn’t directly related to... Ecommerce
eCommerce content marketing: How to move customers down your sales funnel
Author: Naomi Francis-Parker I find that a lot of eCommerce brands don’t see the value in creating content that isn’t directly related to...
Author: Ray Martinez SEO agency owners and freelancers need to protect their margins to ensure scalability and profitability—especially... Strategies, Discover, Seo Agency, Owners, Wix
SEO agency pricing blueprint: Define your pricing and protect your margins
Author: Ray Martinez SEO agency owners and freelancers need to protect their margins to ensure scalability and profitability—especially...
Does AI content rank on the SERP? Can you count on AI content to rank in the future?   Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content.  Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with ... Search Engine Land, The Marketing, Department, Metric, Algorithm, Investigations, Impact, Google Look
SERP’s Up | Does Google rank AI content?
Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content. Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with ...
Author: Crystal Carter Structured data markup can influence how your pages appear in search results, enabling Google to showcase your... Google, Data, Author, Search, Seo Strategy, Step Guide
Structured data for SEO: What you need to know
Author: Crystal Carter Structured data markup can influence how your pages appear in search results, enabling Google to showcase your...
What is “entity SEO” and how can entities play a practical role when doing SEO?  Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO.  Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website.  Plus, we explore YouTube’s contextual approach to entities... Clients, Content Trends, Development
SERP’s Up | Why entities matter for SEO so much!
What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website. Plus, we explore YouTube’s contextual approach to entities...
Author: Aleyda Solis Making technical SEO recommendations for your C-suite and getting them implemented can be two distinct endeavors.... Challenges, Implement
How to get technical SEO recommendations implemented
Author: Aleyda Solis Making technical SEO recommendations for your C-suite and getting them implemented can be two distinct endeavors....
Author: Gus Pelogia Writing page titles, performing keyword research, adding hreflang tags—typically, these SEO tasks don’t get any... Writing, Business Case, Ads, Learning To Write
Create SEO proposals that get approved: Pitching big initiatives to clients and stakeholders
Author: Gus Pelogia Writing page titles, performing keyword research, adding hreflang tags—typically, these SEO tasks don’t get any...
Google’s Local Pack is filled with secrets…  Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack.  Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key S... Action, Krystal, Episode, Crew
SERP’s Up | Things you never knew about the Local Pack
Google’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key S...
Author: James Clark Discovery is the very first step in SEO—if a search engine can’t discover your content, it will never crawl and index... Step, Seo Website
XML sitemaps: Help Google discover your pages and improve your SEO
Author: James Clark Discovery is the very first step in SEO—if a search engine can’t discover your content, it will never crawl and index...
How do you build an SEO strategy from scratch? How should SEO differ for specific business models?  Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch.   Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually res... Models, Identity Theft Protection, Identity Theft, Discuss, Business
SERP’s Up | The ins & outs of starting SEO from scratch
How do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch. Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually res...
Author: Giuseppe Caltabiano In today’s saturated content marketing landscape, where generative AI is redefining the way we work, creating... Content Marketing Strategy, Search Engine, Brand Voice, Increase Website Traffic
How to craft the perfect SEO content brief: The elements you need to include
Author: Giuseppe Caltabiano In today’s saturated content marketing landscape, where generative AI is redefining the way we work, creating...
Tuesday, March 26, 2024 | 1PM ET The emergence of generative AI has led to a revolutionary number of sites relying upon the technology... Technology, Digital Marketing, Global Business, Marketing Leader, Marketing Strategy, Marketing Professional, Business School
Live webinar: AI Content in the SERP—what ranks vs what tanks
Tuesday, March 26, 2024 | 1PM ET The emergence of generative AI has led to a revolutionary number of sites relying upon the technology...
How do you simultaneously incorporate evergreen & trending content into your SEO lineup?  Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically.  Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO.  Plus, take a trip over to the top of the SERP to investigate the latest emerging feature.   Take your training wheels off becaus... Perspective, Lineup, Founder, Social Media Addiction, Evergreen Content, Balance
SERP’s Up | The great balance between evergreen & trending content for SEO & beyond
How do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over to the top of the SERP to investigate the latest emerging feature. Take your training wheels off becaus...
Author: Duane Brown As a marketer or business owner, you need to get the most return on investment as possible from the platforms and... Paid Search, Sale Cycles, Google Ads, Investing, Business Owner
Automate and share customer data with Google Ads for better PPC campaigns
Author: Duane Brown As a marketer or business owner, you need to get the most return on investment as possible from the platforms and...
Author: Cari O’Brien Roles abound within content marketing, from the junior copywriter to the content marketing manager all the way up to... Social Marketing, Content Strategy, Social Media Marketing, Management, Content Planning, Copywriter
What does a content marketing manager do? Skills, responsibilities, and keys to success
Author: Cari O’Brien Roles abound within content marketing, from the junior copywriter to the content marketing manager all the way up to...
Does a topical expert need to write your content in order to rank?   Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content.  Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how diffe... Analyst, Insight, Quality Content, Expert, Expertise, Analyze, Experience
SERP’s Up | Are expert opinions in your content an SEO must?
Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how diffe...
Author: Vinnie Wong In the pursuit of scaling your content marketing, you might have created “thin content” without realizing it. While... Users
Thin content: What it is and how to do better for your users and your website
Author: Vinnie Wong In the pursuit of scaling your content marketing, you might have created “thin content” without realizing it. While...
The race is on!  The AI Generative competition has been well underway and Google has leaned into a major update.  Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future?  This week, Wix’s Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra’ powered version of... Gemini, Competition
SERP’s Up | How will Google's most powerful AI, Gemini, impact SEO?
The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future? This week, Wix’s Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra’ powered version of...
Author: Sophie Brannon In high-competition sectors like eCommerce, where customers may have many similar product options to choose from,... Ecommerce Site, Ecommerce Website, Google Business, First Website, Blog, Options, Homepage
eCommerce link building: Strategies for your homepage, category & product pages, and blog posts
Author: Sophie Brannon In high-competition sectors like eCommerce, where customers may have many similar product options to choose from,...
Author: Ryan Jones Keyword mapping has driven success for many websites in many niches, and it can do the same to propel your business.... Search Term, Conversion Rate, Keywords
Keyword Mapping: Your North Star for better SEO
Author: Ryan Jones Keyword mapping has driven success for many websites in many niches, and it can do the same to propel your business....
When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services?  Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will ch... Onboarding, Smart
SERP’s Up | What SEO clients should you take on?
When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will ch...
Author: Debbie Chew Building backlinks for your SaaS business the same way you would for an online store or a local business is a... Hubspot, Link Building, Traffic
Link building for SaaS: A niche-specific guide for better rankings and traffic
Author: Debbie Chew Building backlinks for your SaaS business the same way you would for an online store or a local business is a...
Author: Joshua George Even if you have the most compelling product, the lowest prices, and the most responsive customer service,... Search Operators, Google Search Results, Keyword Ranking, Keyword Tool, Ecommerce Seo, Customer
On-page SEO for eCommerce: Increase your online store’s organic traffic and sales
Author: Joshua George Even if you have the most compelling product, the lowest prices, and the most responsive customer service,...
What is structured data markup? What should and shouldn’t you do when adding schema markup to your site?  Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results!  This week we’re teaching you how to translate your content to a search engine for o... Van, Performance, Engineering
SERP’s Up | Structured data dos and don'ts
What is structured data markup? What should and shouldn’t you do when adding schema markup to your site? Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results! This week we’re teaching you how to translate your content to a search engine for o...
Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on!  When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So, what are the common myths that need to be smashed?  Tune in as Wix’s Mordy Oberstein and Crystal Carter kick the door in on prevalent SEO myths. Move your clients beyond the falsehoods. Andi Jarvis joins the podcast to share how he convinces clients and others to break free fr... Marketing Help
SERP’s Up | Be gone SEO myths!
Get the knowledge you need to avoid falling for SEO falsehoods! We take common SEO myths head on! When it comes to SEO, misconceptions can wreak havoc on your strategies if you don’t know what sources are reliable. So, what are the common myths that need to be smashed? Tune in as Wix’s Mordy Oberstein and Crystal Carter kick the door in on prevalent SEO myths. Move your clients beyond the falsehoods. Andi Jarvis joins the podcast to share how he convinces clients and others to break free fr...