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SERP's Up SEO Podcast
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On this episode of the SERPs Up SEO Podcast we’re diving into the narrative around “ranking factors”! SEO Ranking Factors. Do they matter? Should you focus on them? And if not, what should you be focused on? Do some ranking factors matter more than others? How do you know if a tactic has directly influenced your ranking? Crystal Carter and Mordy Oberstein explore this and more.
For B2B businesses, long tail keywords allow you to decrease competition and cater to potential customers at every stage of the journey. In this article, SEO expert Myriam Jessier explains how to figure out your audience's search intent, evaluate whether search engines favor B2B or B2C content for relevant queries, and how to identify the right long tail keywords for your B2B brand.
A robust content strategy can help startups become serious players in their industry. In this article, SEO expert Yagmur Simsek shares her roadmap for creating a B2B content strategy that's right for your startup, including establishing goals and personas, content auditing, keyword research, and ways to draw inspiration from competitors.
Depending on the size of your organization and how many hats you have to wear as a marketer, prioritization can be critical, according to iPullRank’s Garrett Sussman, featured guest on the SERP’s Up SEO Podcast. SEO may take six to 12 months to move the revenue needle, while PPC or social may be doing it today. Prioritize based on what’s driving revenue now while making time investments in other tactics for the future.
Learn how Wix's SEO capabilities, tools, and features changed in 2022. In this article, SEO expert George Nguyen gives an overview of Wix's SEO dashboard, as well as time saving automations, features for working at scale, customization options, and integrations to enhance SEO on Wix.