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SEO Learning Hub

Learn SEO from industry experts, tune into webinars, discover our SEO Podcast, and more at The SEO Learning Hub from Wix. Learn strategies, tactics and get step-by-step guides to using Wix SEO Tools. https://www.wix.com/seo/learn
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Wix.com
three people are shown with the words serp's up and an image of them
SERP’s Up | Learning to use SEO data studies the right way
What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders? Wix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies. Bring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the...
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Holistic SEO for holistic health: How an SMB site grew during tumultuous algorithm updates [Case ...
Author: Rob Peck SEO discussions as of late have centered around large-scale programmatic AI plays, less-than-helpful search results, and...
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Digital Ecosystem
Learn Seo
Time To Leave
Seo Tools
Ecosystem
To Leave
Knowing You
Zen
Digital Marketing
SERP’s Up | Is it time to leave algorithms behind?
Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers? Wix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. Join them as they dive into the unpredictable nature of today’s digital ecosystem so you know h...
a woman standing with her arms crossed in front of a blue sign that says search for brand visibility in llms
Seo Learning
Brand Visibility
A Month
Models
SEO for brand visibility in LLMs
Author: Crystal Carter With large language models (LLMs) receiving almost three billion visits a month, SEOs cannot ignore the potential...
Tuesday, December 3, 2024 | 1PM ET Join E inat Hobbian-Seybold and Paz Dekel for a roundup of 2024s standout SEO releases , from the... Highlights
Highlights
SEO on Wix Studio: 2024 highlights and 2025 preview
Tuesday, December 3, 2024 | 1PM ET Join E inat Hobbian-Seybold and Paz Dekel for a roundup of 2024s standout SEO releases , from the...
How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands.  Plus, brand experts Matt Davies and Steven Pica... Seo Marketing, Parenting, Things To Come, Marketing, Art
Seo Marketing
Parenting
Things To Come
Marketing
Art
SERP’s Up | How to do SEO & marketing for sub-brands
How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard? When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand. Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. Plus, brand experts Matt Davies and Steven Pica...
Author: Christine Zirnheld Whether you’re an established brand with years of business-critical content to manage or an agency performing... Marketing Agency
Marketing Agency
How brands and marketing agencies can use website permissions for collaboration, security & s...
Author: Christine Zirnheld Whether you’re an established brand with years of business-critical content to manage or an agency performing...
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Ecommerce Website
Customer-first product categorization: Leverage internal data, emerging trends and long-tail keyw...
Author: Naomi Francis-Parker Product categorization is fundamental for any eCommerce website. However, once these categories are set, I...
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Word Of Mouth Marketing
Word Of Mouth
Lost Art
Seo Strategy
Critical Role
Marketing Strategies
SERP’s Up | Unifying your offline & online marketing
Are offline marketing efforts a lost art in the digital age? What's the SEO connection of it all? Wix’s Mordy Oberstein and Crystal Carter talk with Mike Blumenthal and Greg Sterling from Near Media to tackle the intricate balance between online and offline marketing strategies. Find out where common offline marketing mistakes play a critical role in your digital presence and SEO strategy. Dive into how word-of-mouth marketing translates into online growth for businesses We’re going “unplug...
a man in a black hoodie is next to a green sign that says structured data for category pages
The Search
Understanding Yourself
Structured data for eCommerce category pages: Help Google understand your products and brand
Author: Lorcan Fearon Since the integration of AI into the search results, I have spent a lot of time optimizing my clients JSON-LD...
three women and one man are smiling in front of a purple background with the words, episode
Career Growth
Career Opportunities
Try Something New
To Grow
Podcast
SERP’s Up | Revitalize & Refresh Your SEO Career!
Looking to grow and build upon what you've already accomplished in your SEO career?. Feeling like your SEO career is stagnant? Looking for a new edge? Hungry to try something new and different? Wix's Mordy Oberstein and Crystal Carter share their experience when looking to revitalize your SEO career and journey. Annie-Mai Hodge and Crystal Waddell join the show so you can get started with fresh strategies for career growth. Find out what can lead to new and unexpected career opportunities i...
a man smiling in front of a screen with the words how to optimize for inp
March 2024
Improve Yourself
Paint
How to optimize for INP
Author: Yossi Fest In March 2024, Google officially replaced First Input Delay (FID) with Interaction to Next Paint (INP) as one of the...
three people with glasses are on an orange background and the caption reads, episode 101
Content Production
Search Engines
Content Creation
Search Engine
SERP’s Up | AI & The Future of Search Engines
How is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategie...
a woman with blonde hair smiles in front of a yellow sign that says community - based marketing 101
Groups Of People
Brand Loyalty
Marketing 101
Product Development
Customer Engagement
Branding
Community-based marketing: Rally your audience, bolster your brand, and improve search visibility
Author: Michelle Goodall Communities were foundational to the nascent web. Long before social media, groups of people and clusters of...
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Under The Microscope
Data Show
Dynamic Duo
SERP’s Up | Where are we at with AI Overviews?
Where do we stand with AI overviews on the SERP? What does the data show and what doesn't it show? How are these overviews reshaping the search results by including more sources, introducing subtopics beyond the main SERP content, and why do certain sites consistently appear in these overviews while others don’t? And let’s not forget the all-important question: How stable are those URLs in AI overviews, and what does it mean for your SEO strategy? Wix Studio’s dynamic duo, Mordy Oberstein and...