Wood Street Journal - Blog Posts for Businesses and Marketers

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Wood Street, Inc.
How to Search Optimize Content in 2019 and Beyond by

How to Search Optimize Content in 2019 and Beyond by @seosmarty

Instead of creating content matching identified queries, content needs to address related problems behind those queries. Ann Smarty on Semantic Search

Image tagged in forrest gump waving

Is A Recession Coming? Time for Marketing is Now! by @jonmikelbailey

ow is a good time to do an audit of your marketing efforts and the leads they generate. How can you keep those leads consistent in a downturn?

Is Flat Design In, And Gradient Design Is Gone for Good? Flat Design, Tool Design, Ui Design, Graphic Design Company, Logo Creation, User Interface Design, Sales And Marketing, Design Development, Cool Websites

Is Flat Design In, And Gradient Design Is Gone for Good? by @iamevieharrison

Gradients can make designs potentially memorable and may leave long term memory in a person's mind. At the same time, flat designs are also able to adapt to discoveries, trends, and ideas.

Image tagged in forrest gump waving

Image tagged in forrest gump waving

An image tagged forrest gump waving

Best answers to job interview questions about how you are different from the competition, and how you can differentiate yourself from other applicants. Marketing Articles, Content Marketing Strategy, Sales And Marketing, Online Marketing, Digital Marketing, Business Marketing, Job Interview Questions, Interview Skills, Job Interviews

Digital Marketing Underdogs: Quora and HARO (Case Study)

Marketing is about getting noticed. In a world full of digital noise, this is easier said than done. But, it’s not impossible. In addition to the connections you make with your utility content, you can also take that show on the road. Of course, you can get your content syndicated, or post it to channels like […]

Smart Sitemaps and Website Organization - Wood Street, Inc.

Smart Sitemaps and Website Organization

Building a successful website requires you put together a smart sitemap that properly outlines the user experience. A smart sitemap can also make content easier! See how...

Gutenberg Is Invading Your WordPress Website. Wait… Who? - Wood Street, Inc.

Gutenberg Has Invaded Your WordPress Website. Wait… Who?

What Is Gutenberg and What Does It Mean for WordPress? What does a 14th-century German craftsman and inventor of the movable type “block” printing press have to do with your WordPress website? He is the namesake of the new editor. The Gutenberg WordPress editor has replaced the current content editor. Gutenberg has become the default editor […]

Gutenberg Is Invading Your WordPress Website. Wait… Who? - Wood Street, Inc. Web Application, Infographics, Bar Chart, Wordpress, Journal, Posts, Website, Street, Wood

Gutenberg Has Invaded Your WordPress Website. Wait… Who?

What Is Gutenberg and What Does It Mean for WordPress? What does a 14th-century German craftsman and inventor of the movable type “block” printing press have to do with your WordPress website? He is the namesake of the new editor. The Gutenberg WordPress editor has replaced the current content editor. Gutenberg has become the default editor […]

An Officer Cartman meme. Caption your own images or memes with our Meme Generator. Correctional Officer Humor, Police Humor, Police Officer, South Park Episodes, South Park Memes, Work Memes, Work Humor, Mama Jokes

Officer Cartman

An Officer Cartman meme. Caption your own images or memes with our Meme Generator.

How to Keep Your WordPress Website from Breaking Down

How to Keep Your WordPress Website from Breaking Down

Your website is made up of code and files. A new website is not unlike a new car. It’s pristine and running like a top. But, we all know what happens a few years/miles down the road… something is going to break… Keeping that “new website smell” is important. If your clients or Google hop […]

Explainer videos explain a concept. A words might be necessary to explain a concept. A 30 second video could do it quicker and with better engagement.

5 Steps to a Better Explainer Video

Explainer videos explain a concept. A 1,000 words might be necessary to explain a concept. A 30 second video could do it quicker and with better engagement.

5 Steps to a Better Explainer Video - Wood Street, Inc.

vCalc - Create, Collaborate, Calculate

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

We build websites, all day, every day. And I think we do one heck of a job. Our clients love…

Better UX Is A Compelling New Feature

Are you thinking about adding a new feature or product to improve a website or app? Stop and read this piece on why UX is the first step you need to take.

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Content Marketing vs. Paid Advertising

I recently read a post by my buddy Mark Schaefer about Coke firing its CMO. The firing wouldn’t be remarkable except for the fact that Coke’s CMO had recently championed a new marketing strategy based mostly on storytelling. Marketing experts celebrated this move and used it as a signal of what’s to come for the […]

Learn how the marketing funnel and 5 email marketing strategies can guide your leads through the buyer journey, from prospect to customer to loyal fan. Marketing Process, Email Marketing Strategy, Marketing Automation, The Marketing, Inbound Marketing, Content Marketing, Online Marketing, Social Media Marketing, Digital Marketing

Marketing Automation - Robots Are Taking Over!!!

Marketing automation solutions like HubSpot or Marketo are powerful marketing tools... if used effectively. Plan outcomes and think about the long game.

3 Things You Need Before Redesigning Your Website Design Development, Infographics, Web Design, Journal, Posts, Website, Gray, Street, Wood

3 Things You Need Before Redesigning Your Website

Before you jump right into a website redesign, there are a few things you’ll want to do. I know you’re excited but some preparation will seriously cut back on gray hairs. If you gather what you need according to the list below, you’ll be much more likely to see your project succeed. Redesigning your website […]