EMSCom by Moving Brands / We built a Processing tool to craft this dynamic logo, to help us understand how the pattern looks in motion, and to uncover the strongest, most interesting patterns. The textures are drawn from the movement of the logo, and provide a range of expression. This flexibility is further exaggerated by the diverse colour palette, and the system’s inclusion of a black and white photography style / http://www.movingbrands.com/lugano/ / #generative #flexible #processing
Another example of branding. This one reminds me of the image creation exercise. All of these elements are brought together to fill the space without feeling disparate. The feel of the images reflect the core of the company and the simplicity of the color scheme helps balance and keep focus on the important bits.